Εκτύπωση μεταβλητών δεδομένων

Επικεντρωθείτε στα ενδιαφέροντα κάθε πελάτη σας ξεχωριστά

Αναπτύξτε την επιχείρησή σας και εξασφαλίστε την αφοσίωση των πελατών σας


Ως πάροχος υπηρεσιών εκτύπωσης, πρέπει συνεχώς να αυξάνετε την επιχειρηματική σας δραστηριότητα και να εξασφαλίζετε την αφοσίωση των πελατών σας. Στη σημερινή εποχή όπου οι υπηρεσίες εκτύπωσης είναι αμέσως διαθέσιμες και πιο εύκολα συγκρίσιμες από ποτέ, πώς ξεχωρίζετε στην αγορά των έντυπων εγγράφων; Και πώς διατηρείτε τους πελάτες σας;

Τι είναι η εκτύπωση μεταβλητών δεδομένων;

Η εκτύπωση μεταβλητών δεδομένων, ή VDP, είναι μια πολύτιμη λύση για τις εταιρείες επαγγελματικών εκτυπώσεων και γραφιστικής που βασίζονται στην επαγγελματική εμφάνιση και αίσθηση των προϊόντων με τελική επεξεργασία και στα οφέλη από τη δημιουργία εσόδων που μπορεί να φέρει στην επιχείρησή τους.


Γρήγορος σχεδιασμός και εκτέλεση εργασιών εκτύπωσης

Τα δεδομένα των πελατών μπορούν εύκολα να ενοποιηθούν με τη σχεδίαση του εγγράφου χωρίς να χρειάζονται δέσμες ενεργειών ή προγραμματισμός. Μια μεγάλη ποικιλία δεδομένων, όπως κείμενο, γραφικά, χρώμα με γραμμωτούς κώδικες σύμφωνα με τα πρότυπα του κλάδου και εξατομικευμένες εικόνες μπορούν να ενσωματωθούν σε μια συγχώνευση αλληλογραφίας ή σε μια άλλη εργασία εκτύπωσης μεγάλου όγκου γρήγορα και εύκολα.


Μετατροπή πολλών αρχείων σε διατάξεις έτοιμες για εκτύπωση

Ο σχεδιασμός λύσεων παραγωγής που επιτρέπουν σε εταιρείες επαγγελματικών εκτυπώσεων, συσκευασίας και εκδόσεων να μετατρέπουν πολλά αρχεία σε διατάξεις έτοιμες για εκτύπωση διευκολύνει τους σχεδιαστές στη δημιουργία και την τροποποίηση διατάξεων σελιδοποίησης, όπως:


  • Αυτοματισμός έξυπνης διάταξης
  • Πρότυπα βήματος και επανάληψης
  • Λειτουργικότητα μεταφοράς και απόθεσης


Οι λύσεις VDP της Konica Minolta εξατομικεύουν επίσης τα έγγραφα μάρκετινγκ, χρησιμοποιώντας έξυπνα πρότυπα και οδηγούς για τη δημιουργία φέιγ βολάν, ταχυδρομικών καρτών, πιστοποιητικών και επαίνων, και συνοδεύονται από αναλυτικές οδηγίες για το πώς να τροποποιήσετε τα πρότυπα χρησιμοποιώντας πληροφορίες σε μια βάση δεδομένων σε Excel.


Εύχρηστες λύσεις που θα σας εξοικονομήσουν χρόνο και χρήμα

Χρησιμοποιώντας σύγχρονες τεχνολογίες, οι λύσεις VDP της Konica Minolta μπορούν να διαβάζουν δεδομένα με έξυπνο τρόπο και να αποφασίζουν αυτόματα αν είναι προτιμότερη η αποστολή υλικού μάρκετινγκ μέσω email αντί για ταχυδρομικά, εξοικονομώντας χρόνο και χρήμα για τις εταιρείες. Για να συζητήσετε πώς οι ενοποιημένες λύσεις εκτύπωσης μεταβλητών δεδομένων μπορούν να ικανοποιήσουν τις εξειδικευμένες ανάγκες VDP της εταιρεία σας, κάντε κλικ στην επιλογή «Επικοινωνήστε μαζί μας» και ένας από τους ειδικούς μας θα επικοινωνήσει μαζί σας!

Variable data publishing

Variable data publishing

Personalised communications through Variable Data Publishing

Today's information overkill has made hard-copy personalised communications all the more important. A letter or marketing message customised to the recipient’s needs has a far greater chance of being read and taken in. This makes messages from printers more effective, increases response rates and strengthens customer relationships.


Your customers benefit from Variable Data Publishing printing services in the following ways:


  • More effective messages through personalised marketing
  • Increased response rates
  • Stronger relationships to their customers
  • Effective cross-media marketing
  • Adds value to a digital page


At the same time, your company itself will profit from Variable Data Publishing thanks to:


  • Broader service portfolio
  • Higher profits
  • Increase in recurring revenues
  • Generation of higher profits than with static content
Hardware
Konica Minolta Printing Hardware

Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.

Software
Konica Minolta Software Products

Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.

Services
Always at your Service

Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.

shaping print to business.

Prokom is the Konica Minolta User Community where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable. At Prokom we believe it’s not just about what you make, it’s about what you make possible

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Four steps to more business

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.

It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.
 

Four steps to build your business:

Identify

Step 1 1

Assess

Step 2 2

Justify

Step 3 3

Implement

Step 4 4

Enabling business through variable data publishing


How you can profit from personalised marketing

Today's information overkill has made personalised communications all the more important. A letter or marketing message that is customised to the recipient’s needs has a much greater chance of being read. This makes messages more effective, increases response rates and strengthens customer relationships.

Variable data publishing (VDP) is the technology that makes personalised marketing possible – and economically feasible. By creating personalised documents in a single print run, VDP adds significant value to a digitally printed page. By extending your portfolio to include this service, you can provide a wide range of customers with a highly effective gateway to the world of personalised communications. And for you, VDP is a means of generating more business at higher profit margins.

Four steps to more business

Four steps to more business

Get ready for a new business opportunity

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.


It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.


Four steps to build your business:


IDENTIFY: Why does it make sound business sense to look into a specific opportunity for growing your business? We offer a number of White Papers dealing with a wide range of topics, such as Web to Print, Variable Data Printing, Workflow Automation, Inline Finishing and Book Publishing.


ASSESS: How does this business opportunity fit into my existing operational setup? Our Assessment Guides, written by independent industry experts, will help you to assess in practical terms if your business is ready for a particular new business opportunity, for example Web to Print.


JUSTIFY: How have other print providers profited from a particular new business opportunity? Read how other customers similar to yourself have benefited in case studies from the different business opportunities fields. Then you can judge for yourself if the investment is worthwhile.


IMPLEMENT: Want to ensure successful implementation while avoiding pitfalls which can lead to disappointments? A step-by-step Implementation Guide written by an independent industry specialist will enable you to put the new business opportunity into practice in your company. Because implementing a new business opportunity can be a complex business, of course, we also offer you practical support throughout the implementation stage.


Digital 1234 logo


Enabling business through variable data publishing


How you can profit from personalised marketing

Today's information overkill has made personalised communications all the more important. A letter or marketing message that is customised to the recipient’s needs has a much greater chance of being read. This makes messages more effective, increases response rates and strengthens customer relationships.


Variable data publishing (VDP) is the technology that makes personalised marketing possible – and economically feasible. By creating personalised documents in a single print run, VDP adds significant value to a digitally printed page. By extending your portfolio to include this service, you can provide a wide range of customers with a highly effective gateway to the world of personalised communications. And for you, VDP is a means of generating more business at higher profit margins.


How your customers benefit from VDP:

  • More effective messages through personalised marketing
  • Increased response rates
  • Stronger relationships to their customers
  • Effective cross-media marketing
  • Adds value to a digital page


How you profit from VDP:

  • Broader service portfolio
  • Higher profits
  • Increase in recurring revenues
  • Generation of higher profits than with static content


Why wait any longer to add value to a digitally printed page? VDP transforms marketing data into extra revenue.


If you think you could benefit with some advice on how to grow your variable data publishing with the Digital1234 programme, please click on Contact Us to make an appointment with a Konica Minolta representative, who will personally take you through the Full Implementation Guide!

Contact us for more information

Contact us for more information

Get in Touch

Do you think variable data publishing might be right for your company?

To chat about how our software and hardware solutions could be meeting your VDP needs, click on Contact Us, and one of our specialists will be in touch!

Get in touch

Get in touch

Do you think variable data publishing might be right for your company?

To chat about how our software and hardware solutions could be meeting your VDP needs, click on Contact Us, and one of our specialists will be in touch!

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