Variable Data Publishing

Four steps to more business

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.

It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.

Four steps to build your business:

Why does it make sound business sense to look into a specific opportunity for growing your business? We offer a number of White Papers dealing with a wide range of topics, such as Web to Print, Variable Data Printing, Workflow Automation, Inline Finishing and Book Publishing.

How does this business opportunity fit into my existing operational setup? Our Assessment Guides, written by independent industry experts, will help you to assess in practical terms if your business is ready for a particular new business opportunity, for example Web to Print.

How have other print providers profited from a particular new business opportunity? Read how other customers similar to yourself have benefited in case studies from the different business opportunities fields. Then you can judge for yourself if the investment is worthwhile.

Want to ensure successful implementation while avoiding pitfalls which can lead to disappointments? A step-by-step Implementation Guide written by an independent industry specialist will enable you to put the new business opportunity into practice in your company. Because implementing a new business opportunity can be a complex business, of course, we also offer you practical support throughout the implementation stage.

Enabling business through variable data publishing

How you can profit from personalised marketing

Today's information overkill has made personalised communications all the more important. A letter or marketing message that is customised to the recipient’s needs has a much greater chance of being read. This makes messages more effective, increases response rates and strengthens customer relationships.

Variable data publishing (VDP) is the technology that makes personalised marketing possible – and economically feasible. By creating personalised documents in a single print run, VDP adds significant value to a digitally printed page. By extending your portfolio to include this service, you can provide a wide range of customers with a highly effective gateway to the world of personalised communications. And for you, VDP is a means of generating more business at higher profit margins.

Do you think variable data publishing might be right for your company?

To chat about how our software and hardware solutions could be meeting your VDP needs, click on Contact Us, and one of our specialists will be in touch!

Four steps to more business

Four steps to build your business:

Identify

Assess

Justify

Implement

How you can profit from personalised marketing

Do you think variable data publishing might be right for your company?